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Channel: MarketCulture Blog - Using a Customer Culture for Competitive Advantage » Competitive Advantage
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The only 2 sources of competitive advantage

Jack Welch, the former CEO of GE, suggested there were only two sources of competitive advantage for businesses. Given his track record at GE - taking its value from $14bn to 410bn when he left in...

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Competing for the future – How Australia Post is reinventing itself in this...

Australia Post recently released its annual results. Revenues from “regulated mail” – standard postage – are $1924 million and falling, and it made a loss of $148 million. “Non regulated parcels and...

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Why global competition means every company must be more customer focused

Global competition is coming to the telecommunications industry in a major way. Yes Skype and others have been around for a long time but direct competition between the telco powerhouses has been slow...

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2 Massive Trends impacting your customers in 2013

Understanding the broader customer environment is crucial to managing and meeting their expectations. For example all retailers customer’s expectations have been impacted by the innovations and...

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Driving high value – low cost customer experiences

A friend of mine travelled last week from Bangalore to Dubai on IndiGo Airlines. She said it was low cost, with seats that would lean back giving a feeling of more space, along with great customer...

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